Mutual Savings Bank

Mutual Savings Bank

by | Feb 8, 2022 | Campaigns, Content, Marketing

Partner Success Story – Franklin, IN GOAL – The campaign goal was to focus on building the brand within the community, and to create brand awareness. Mutual Savings Bank had been established in the community for many years, so we had to think outside...

What is your big claim?

by | May 21, 2018 | Marketing, Strategy

There are 3 M’s in marketing. Market. Who is your target audience? Who do you want to work with? Message: What do you want to say to your audience? How do you tell them the problem you solve? Media: Where do you talk to your audience? In what place will your audience...

New Customer. New Problem.

by | Mar 26, 2018 | Marketing, Strategy

https://vimeo.com/261905604 When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market...

What problem do you solve?

by | Dec 18, 2017 | Content, Marketing, Strategy

Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve? Get attention repeatedly, and educate people on the problem you solve when you’ve got...

What Does Google Want?

by | Dec 18, 2017 | Content, Marketing, Strategy

https://vimeo.com/245071934 What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites...