by aim-admin | May 21, 2018 | Marketing, Strategy
There are 3 M’s in marketing. Market. Who is your target audience? Who do you want to work with? Message: What do you want to say to your audience? How do you tell them the problem you solve? Media: Where do you talk to your audience? In what place will your audience...
by aim-admin | Apr 2, 2018 | Content, Strategy
https://vimeo.com/262831073 You create a blog. Now what? You have 3 objectives with your marketing: 1) Get Attention. 2) Get Attention repeatedly. 3) Educate your prospect while you have their Attention. The more activity you use to push information out, the more...
by aim-admin | Mar 26, 2018 | Marketing, Strategy
https://vimeo.com/261905604 When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market...
by aim-admin | Dec 18, 2017 | Content, Marketing, Strategy
Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve? Get attention repeatedly, and educate people on the problem you solve when you’ve got...
by aim-admin | Dec 18, 2017 | Content, Marketing, Strategy
https://vimeo.com/245071934 What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites...
by aim-admin | Dec 18, 2017 | Content, Marketing, Strategy
Get attention. Keep getting attention. Educate people while you have their attention on the problem you solve. Find different ways of telling people how you solve their...
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