Partner Success Story – Greenfield, Indiana
This campaign is an example of how traditional media, and social media can mix seamlessly for an optimized outcome. The below content is from a campaign that we ran in 2017.
Utilizing traditional media to drive real outcomes.
This campaign goal was to increase memberships through a series of Black Friday ads, targeting non-members in their primary markets. We were tasked with pushing ads in order to increase membership sales.
The ad at the bottom of this front page was a part of the overall traditional media push.
TARGET AUDIENCE
We targeted newspaper readers in Hancock County, and the surrounding areas. We also targeted Facebook users interested in healthy lifestyles, active lifestyles and fitness in the client’s primary target markets, which were radius areas around Hancock County, Indiana.
Challenges
The main challenge we faced was trying to find ways to entice a local market that is already saturated with lower costs offered by franchised gyms? We had to think outside the box to achieve the push for our goals.
Our Plan.
We planned to utilize front page banner advertisements on the Greenfield Daily Reporter newspaper, as well as utilizing social media platforms to blanket the market areas in the days leading up to the membership push.
Results.
Through our strategies, Hancock Wellness Center obtained 134 new memberships, resulting in over $64,000 dollars in sales over 12 months. Due to its success, the sale was extended through Cyber Monday.
Impressions
- Facebook – 62,406
Reach
- Facebook – 18,130
Total Clicks
- Facebook – 776
Click Through Rate
- Facebook – 1.24%
Want to try?
If you are interested in learning about Facebook advertising, and how we can optimize the campaigns to increase your reach, please contact us and start today!