Adults, ages 25 – 65+ years old. For the Facebook location targeting, we ran a 25 mile radius around Greenfield, IN. We narrowed this down by also choosing detailed targeting for people who shared common interests. 

With Geo-Fencing, we fenced 50 specific locations. These locations were pubs, craft breweries, wineries, and other related locations around Central Indiana. 

The main challenges for this campaign centered on increasing the event traffic. It was a challenge to work on increasing ticket sales. We wanted to make sure that our methods would results in more event ticket purchases. Another key challenge was to see how effective our geo-fences would be when targeting specific locals. Would we get enough traffic from those fences to justify the method?