Partner Success Story – Columbus, Indiana
This campaign was a part of an employment campaign that was done over a national scale, by implementing the campaign through several states.
Campaign Goals.
This campaign goal was to attract job seekers to the Logisnext facility in Houston, Texas and Morengo, Illinois. They had a number of positions that needed to be filled.
TARGET AUDIENCE
The target audience was intended for adults, ages 18 and up, looking for a job, or a new job. Locations were targeted as a radius for 25 miles around Houston, Texas and 25 miles around Morengo, Illinois.
Challenges
A challenge to overcome was the limited targeting options for ads detailing job offerings. The detailed demographic options were not allowed to be used when advertising job offers. Digital ad platforms require job offerings be placed into a special ad category.
Our Plan.
In order to achieve our goals, and to overcome the perceived challenges, we implemented a mix of different types of ads, in order to get the pest possible reach.
1. Targeted Display advertising – digital ads were served online through Google’s ads network
2. Site Retargeting – gather the users who visited the Logisnext website, and serve them ads.
3. Geo-Fencing – we other factories within a 50 mile radius to capture individuals searching for a new job, or a change of business.
Results.
Through our strategies, Logisnext was able to hire 25 more employees, and saw an increase in applications during this time, compared to their previous strategies on traditional media advertising.
Impressions - by platform
- Google – 1,718,884
- Geo-Fence – 164,377
Cost Per Click - by platform
- Google – $1.67
- Geo-Fence – $4.52
Total Clicks - by platform
- Google – 1,366
- Geo-Fence – 177
Click Through Rate - by platform
- Google – 0.08%
- Geo-Fence – 0.10%
Want to try?
If you are interested in learning about Google targeted display advertising, and how we can optimize the campaigns to increase your reach, please contact us and start today!