Partner Success Story – Franklin, Indiana
This Facebook campaign is a part of an ongoing overall campaign.
Goals, with a focus on increase.
The campaign goal was to focus on increasing sign ups for the music classes. Classes range from all ages, and the ultimate focus was to drive sign ups during the winter months.
TARGET AUDIENCE
Adults, ages 25 – 44 years old. Since this was implemented into the Facebook Ads Network, we chose to go with a blanket radius. A radius was relegated to 10 miles around Columbus, IN and 10 miles around Franklin, IN.
Challenges
The campaign utilized Social Media advertising only, so a big challenge was finding the correct audience for the product. We had to find the best platforms to reach the intended crowd. Along with this we were under a time crunch, as the campaign was only running for two weeks at seasonal times. Another challenge was the budget constraint.
A Strategy That Succeeds.
In order to reach the intended audience, we focused heavily on Facebook and Instagram advertising only. We utilized specific targeting where we wanted to find people who matched the following interests: Pre-kindergarten, Early Childhood, Preschool, Early Childhood Education, Toddler, Montessori Education, Child Development, New Parents, Parents with Toddlers, Parents with Preschoolers or Parents with Early School-Age Education.
Results.
Through our strategies, we were able to increase the overall number of sign ups from the previous year.
Impressions - over 29 day period
- 67,823 total
- 2,339 per day average
Reach - 2021
- 101,328 total
- 8,444 monthly average
Clicks - 2021
- 774 total
- 65 monthly average
Frequency - 2021
- 5.82 total
- 2.06 monthly average
Want to try?
If you are interested in learning about Facebook advertising, and how we can optimize the campaigns to increase your reach, please contact us and start today!