We targeted adults ages 35 to 64 years old. For location targeting, we used an 11 mile radius around Greenfield, Indiana. For detailed interest targeting, we went after people who were interested in parties, events, masquarades, dinner parties, group events etc. 

The main challenges for this campaign centered on increasing the event traffic, and increasing overall ticket sales. The previous year (2020) was difficult for event planning, and this year (2021) was still up in the air. People were still cautious of group gatherings. We had to make sure that we reached the right audience, but use our messaging to also convey how safe the event would be. We wanted to make sure that our methods would results in more event ticket purchases.